The Cayman Islands is necessarily a rocking business location. Signs and signage here, have a lot of importance. Many people have this misconception that advertising, for that in any form, is only about photographs and videos. It is a common concept that since, 'pictures speak a thousand words', having relevant pictures does it all! Well, it is definitely not so! Any form of advertising, banners and signage, specially for that matter, need a perfect blend of words and colors. Both are complementary and incomplete without each other. It would be perfect to state here that it is the blended marriage of text and graphics that yield a productive signage. There is a lot of tact and experience that goes into making profitable signs in Cayman.
Well, exactly how much is proper text important in a signage? For the answer, imagine a situation. What happens when you watch a video that does not have subtitles and you are not allowed to listen to it as well? You would possibly not understand more than half of the matter. And unless and until it is the perfect reeling of 'Charlie Chaplin series', any video can never, successfully communicate what exactly it wants to say. (Important to say that even some snapshots of Charlie Chaplin, did take help of words in order to explain certain situations).
The worse part is, viewers often misinterpret messages without a proper crisp explanation of what it is all about! Yet another shock, if the message is not properly framed and communicated, or for that, if the text is not in synchrony with the video or the photographs and galleries, advertisements go hey-way! Cayman is a buzzing place, and as such, Signs in Cayman posses immense potential to influence passer-by's and convert them into viewers and then induce the viewers through the entire process of experience-action cycle. And it is quite an investment for the company for set up a functional signage at a place that enjoys exposure in its maximum. As such, it needs to pay off!
The only way to make the entire plight work is through the combination of meaningful text, written crisply and having a head on impact and equally ravishing and influential graphic. Made in the proper fashion, signs in Cayman, can be heavily profitable to organizations.